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Consumer Behavior and Advertising Involvement (e-bog) af Krugman, Edward P.
Krugman, Edward P. (forfatter)

Consumer Behavior and Advertising Involvement e-bog

436,85 DKK (inkl. moms 546,06 DKK)
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota,...
E-bog 436,85 DKK
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Forfattere Krugman, Edward P. (forfatter)
Forlag Routledge
Udgivet 13 maj 2013
Længde 332 sider
Genrer Psychological theory, systems, schools and viewpoints
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136677953

Beskrivelse

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.