Explaining Buyer Behavior e-bog
1386,89 DKK
(inkl. moms 1733,61 DKK)
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavi...
E-bog
1386,89 DKK
Forlag
Oxford University Press
Udgivet
4 juni 1992
Genrer
Behaviourism, Behavioural theory
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780198023517
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.