Why We Buy (e-bog) af Underhill, Paco
Underhill, Paco (forfatter)

Why We Buy e-bog

140,02 DKK (inkl. moms 175,03 DKK)
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer fro...
E-bog 140,02 DKK
Forfattere Underhill, Paco (forfatter)
Udgivet 2 juni 2000
Længde 256 sider
Genrer Behaviourism, Behavioural theory
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781416561743
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.