Why We Buy e-bog
140,02 DKK
(inkl. moms 175,03 DKK)
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer fro...
E-bog
140,02 DKK
Forlag
Simon & Schuster
Udgivet
2 juni 2000
Længde
256 sider
Genrer
Behaviourism, Behavioural theory
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781416561743
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.