Dansk
Consumer Profiles (RLE Consumer Behaviour) e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses ...
E-bog
436,85 DKK
Forlag
Routledge
Udgivet
5 december 2014
Længde
194 sider
Genrer
Social, group or collective psychology
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781317565840
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.