Moderating Focus Groups e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches tha...
E-bog
436,85 DKK
Forlag
SAGE Publications, Inc
Udgivet
24 juli 1997
Længde
136 sider
Genrer
Social, group or collective psychology
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781506320601
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.