Moderating Focus Groups (e-bog) af Krueger, Richard A.
Krueger, Richard A. (forfatter)

Moderating Focus Groups e-bog

436,85 DKK (inkl. moms 546,06 DKK)
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches tha...
E-bog 436,85 DKK
Forfattere Krueger, Richard A. (forfatter)
Udgivet 24 juli 1997
Længde 136 sider
Genrer Social, group or collective psychology
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781506320601
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.