Advances in National Brand and Private Label Marketing e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the...
E-bog
875,33 DKK
Forlag
Springer
Udgivet
29 maj 2018
Genrer
Occupational and industrial psychology
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783319920849
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "e;Building Strong Brands in the Digital Age"e;.