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Advances in National Brand and Private Label Marketing (e-bog) af -
Gijsbrecht, Els (redaktør)

Advances in National Brand and Private Label Marketing e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategi...
E-bog 875,33 DKK
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Forfattere Gijsbrecht, Els (redaktør)
Forlag Springer
Udgivet 16 juni 2016
Genrer Occupational and industrial psychology
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783319399461

Beskrivelse

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.