Advances in National Brand and Private Label Marketing e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including ret...
E-bog
875,33 DKK
Forlag
Springer
Udgivet
30 april 2019
Genrer
Occupational and industrial psychology
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783030189112
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.