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Customer Centricity in New Product Development (e-bog) af Rademacher, Ute
Rademacher, Ute (forfatter)

Customer Centricity in New Product Development e-bog

96,50 DKK (inkl. moms 120,62 DKK)
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
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Forfattere Rademacher, Ute (forfatter)
Forlag Springer
Udgivet 30 oktober 2023
Genrer Occupational and industrial psychology
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783662676974

Beskrivelse

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.