Haas, Maximilian (redaktør)

H2H Marketing e-bog

1021,49 DKK (inkl. moms 1276,86 DKK)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.&...

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Forfattere Haas, Maximilian (redaktør)

Forlag Springer

Udgivet 18 juli 2023

Genrer Occupational and industrial psychology

Sprog English

Format pdf

Beskyttelse LCP

ISBN 9783031223938

Beskrivelse

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.