Sustainable Luxury and Craftsmanship e-bog
692,63 DKK
(inkl. moms 865,79 DKK)
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also...
E-bog
692,63 DKK
Forlag
Springer
Udgivet
30 marts 2020
Genrer
Occupational and industrial psychology
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9789811537691
This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.