Dansk
Planning Advertisements (RLE Advertising) e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoa...
E-bog
403,64 DKK
Forlag
Routledge
Udgivet
2 maj 2013
Længde
208 sider
Genrer
Educational administration and organization
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781136669651
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.