Dansk
Phenomenon of Political Marketing e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
18 juni 1990
Genrer
Political science and theory
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781349103522
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.