Command Attention e-bog
93,45 DKK
(inkl. moms 116,81 DKK)
The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty a...
E-bog
93,45 DKK
Forlag
Naval Institute Press
Udgivet
1 august 2009
Længde
180 sider
Genrer
Military institutions
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781612519005
The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers, and websites. He includes tips on public speaking, handling interviews, and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.