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CIM Coursebook Marketing Fundamentals 07/08 (e-bog) af Lancaster, Geoff
Lancaster, Geoff (forfatter)

CIM Coursebook Marketing Fundamentals 07/08 e-bog

288,10 DKK (inkl. moms 360,12 DKK)
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, int...
E-bog 288,10 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Lancaster, Geoff (forfatter)
Forlag Routledge
Udgivet 13 maj 2013
Længde 416 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136419508

Beskrivelse

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.