End of Corporate Imperialism e-bog
80,10 DKK
(inkl. moms 100,12 DKK)
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid-which local rivals snap up. By applying the authors' recommendations, you can position yourself to...
E-bog
80,10 DKK
Udgivet
10 november 2008
Længde
80 sider
Genrer
Economics, Finance, Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781633691414
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid-which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries-and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.