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Handbook of Product Placement in the Mass Media (e-bog) af Galician, Mary-Lou
Galician, Mary-Lou (forfatter)

Handbook of Product Placement in the Mass Media e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
E-bog 473,39 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Galician, Mary-Lou (forfatter)
Forlag Routledge
Udgivet 28 maj 2004
Længde 306 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136781285

Beskrivelse

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg