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How To Write a Marketing Plan for Health Care Organizations (e-bog) af Winston, William
Winston, William (forfatter)

How To Write a Marketing Plan for Health Care Organizations e-bog

435,46 DKK (ekskl. moms 348,37 DKK)
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are cons...
E-bog 435,46 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Winston, William (forfatter)
Forlag Routledge
Udgivet 12 november 2012
Længde 184 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136550874

Beskrivelse

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.