Management Fads and Buzzwords (e-bog) af Collins, David
Collins, David (forfatter)

Management Fads and Buzzwords e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical anal...
E-bog 473,39 DKK
Forfattere Collins, David (forfatter)
Forlag Routledge
Udgivet 11 oktober 2013
Længde 432 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136295157
Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry'* 'excellence'* business process re-engineering* empowerment* culture* knowledge work* globalization.'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.