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Market Segmentation Success (e-bog) af Simkin, Lyndon
Simkin, Lyndon (forfatter)

Market Segmentation Success e-bog

583,01 DKK (inkl. moms 728,76 DKK)
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
E-bog 583,01 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Simkin, Lyndon (forfatter)
Forlag Routledge
Udgivet 3 marts 2008
Længde 204 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136772450

Beskrivelse

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select