Dansk
Marketing Apocalypse e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading...
E-bog
509,93 DKK
Forlag
Routledge
Udgivet
2 september 2003
Længde
314 sider
Genrer
Economics, Finance, Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781134689255
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.