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Marketing Manual (e-bog) af Baker, Michael
Baker, Michael (forfatter)

Marketing Manual e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential ...
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Baker, Michael (forfatter)
Forlag Routledge
Udgivet 3 november 2009
Længde 288 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136356780

Beskrivelse

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.