Marketing the e-Business e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
E-bog
473,39 DKK
Forlag
Routledge
Udgivet
20 december 2007
Længde
368 sider
Genrer
Economics, Finance, Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781135890971
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.