Marketing the e-Business (e-bog) af Dennis, Charles
Dennis, Charles (forfatter)

Marketing the e-Business e-bog

473,39 DKK (inkl. moms 591,74 DKK)
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
E-bog 473,39 DKK
Forfattere Dennis, Charles (forfatter)
Forlag Routledge
Udgivet 20 december 2007
Længde 368 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781135890971
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.