Mastering e-Business (e-bog) af Grefen, Paul
Grefen, Paul (forfatter)

Mastering e-Business e-bog

546,47 DKK (inkl. moms 683,09 DKK)
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-c...
E-bog 546,47 DKK
Forfattere Grefen, Paul (forfatter)
Forlag Routledge
Udgivet 2 juli 2010
Længde 208 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781136953156
e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business - focuses on why a specific e-Business scenario exists and how an organization can profit from itOrganization - analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture - explains the high level design of advanced information systems to describe how e-Business functionsTechnology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.