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Positioning: The Battle for Your Mind, 20th Anniversary Edition (e-bog) af Trout, Jack
Trout, Jack

Positioning: The Battle for Your Mind, 20th Anniversary Edition e-bog

223,05 DKK
"e;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."e;-David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professional…
"e;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."e;-David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "e;positioning"e; a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
E-bog 223,05 DKK
Kan læses i vores apps til iPhone/iPad og Android. Kan læses i iBooks, på PC, Kindle og PocketBook
Forfattere Trout, Jack (forfatter)
Forlag McGraw Hill
Udgivet 20.11.2000
Længde 246 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780071374613

"e;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."e;-David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "e;positioning"e; a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.