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Pricing in Business (e-bog) af Hague, Douglas
Hague, Douglas (forfatter)

Pricing in Business e-bog

288,10 DKK (inkl. moms 360,12 DKK)
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of ...
E-bog 288,10 DKK
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Forfattere Hague, Douglas (forfatter)
Forlag Routledge
Udgivet 10 januar 2018
Længde 334 sider
Genrer Economics, Finance, Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781351249683

Beskrivelse

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.