Reputation Management e-bog
273,24 DKK
(inkl. moms 341,55 DKK)
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "e;viral"e; and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation M...
E-bog
273,24 DKK
Forlag
Bloomsbury Information
Udgivet
19 december 2011
Længde
256 sider
Genrer
Economics, Finance, Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781849300568
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "e;viral"e; and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:* The governance of reputation* Measuring and managing reputation* Managing and monitoring external perceptions* Reputation crisis management* Strategic planning and reputation* Reputation and investors