Customer Experience Analytics (e-bog) af Arikan, Akin
Arikan, Akin (forfatter)

Customer Experience Analytics e-bog

273,24 DKK (inkl. moms 341,55 DKK)
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their cust...
E-bog 273,24 DKK
Forfattere Arikan, Akin (forfatter)
Forlag Routledge
Udgivet 13 februar 2023
Længde 326 sider
Genrer Economics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781000828986
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.