Customer Sense e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
E-bog
403,64 DKK
Forlag
Palgrave Macmillan
Udgivet
6 maj 2013
Genrer
Economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137346056
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.