Digital Sport Marketing e-bog
348,37 DKK
(inkl. moms 435,46 DKK)
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to ap...
E-bog
348,37 DKK
Forlag
Routledge
Udgivet
10 september 2020
Længde
248 sider
Genrer
Economics
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781351789929
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.