Entrepreneurship, Innovation, and Technology (e-bog) af Wharton, Leigh
Wharton, Leigh (forfatter)

Entrepreneurship, Innovation, and Technology e-bog

177,19 DKK (inkl. moms 221,49 DKK)
The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars ...
E-bog 177,19 DKK
Forfattere Wharton, Leigh (forfatter)
Forlag Routledge
Udgivet 8 august 2023
Længde 142 sider
Genrer Economics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781000986938
The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.