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Hit Brands (e-bog) af Sheinkop, E.
Sheinkop, E. (forfatter)

Hit Brands e-bog

509,93 DKK (inkl. moms 637,41 DKK)
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
E-bog 509,93 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Sheinkop, E. (forfatter)
Forlag Palgrave Macmillan
Udgivet 31 oktober 2013
Genrer Economics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137271488

Beskrivelse

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.