How to Win at CRM (ebook) by Kinnett, Seth
Kinnett, Seth (author)

How to Win at CRM ebook

403,64 DKK (incl. VAT 504,55 DKK)
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within info...
Ebook 403,64 DKK
Authors Kinnett, Seth (author)
Published 28 July 2017
Length 220 pages
Genres Economics
Language English
Format epub
DRM LCP
ISBN 9781351646024
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.