How to Win at CRM e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within info...
E-bog
403,64 DKK
Forlag
Auerbach Publications
Udgivet
28 juli 2017
Længde
220 sider
Genrer
Economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781498714723
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.