How to Win at CRM (e-bog) af Kinnett, Seth
Kinnett, Seth (forfatter)

How to Win at CRM e-bog

403,64 DKK (inkl. moms 504,55 DKK)
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within info...
E-bog 403,64 DKK
Forfattere Kinnett, Seth (forfatter)
Udgivet 28 juli 2017
Længde 220 sider
Genrer Economics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781498714723
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.