Saxo Access
Indkøbskurv
  3. Integrated Brand Marketing and Measuring Returns
Integrated Brand Marketing and Measuring Returns (e-bog) af -
Kitchen, P. (redaktør)

Integrated Brand Marketing and Measuring Returns e-bog

436,85 DKK (inkl. moms 546,06 DKK)
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Kitchen, P. (redaktør)
Forlag Palgrave Macmillan
Udgivet 7 juli 2010
Genrer Economics
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230297340

Beskrivelse

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.