Introduction to Marketing - Principles of Wholesale and Retail Distribution (e-bog) af Converse, Paul Dulaney

Introduction to Marketing - Principles of Wholesale and Retail Distribution e-bog

83,35 DKK (inkl. moms 104,19 DKK)
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first ...
E-bog 83,35 DKK
Forfattere Converse, Paul Dulaney (forfatter)
Forlag Meisel Press
Udgivet 20 april 2011
Længde 616 sider
Genrer Economics
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781446549063
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.