Introduction to Marketing - Principles of Wholesale and Retail Distribution e-bog
83,35 DKK
(inkl. moms 104,19 DKK)
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first ...
E-bog
83,35 DKK
Forlag
Meisel Press
Udgivet
20 april 2011
Længde
616 sider
Genrer
Economics
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781446549063
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.