Multinationals and Europe 1992 (RLE International Business) (e-bog) af -

Multinationals and Europe 1992 (RLE International Business) e-bog

253,01 DKK (inkl. moms 316,26 DKK)
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multination...
E-bog 253,01 DKK
Forfattere Mucchielli, Jean-Louis (redaktør)
Forlag Routledge
Udgivet 25 januar 2013
Længde 248 sider
Genrer Economics
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781135134778
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.