Advertising in a Free Society e-bog
35,84 DKK
(inkl. moms 44,80 DKK)
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. W...
E-bog
35,84 DKK
Udgivet
16 september 2014
Længde
206 sider
Genrer
Economic theory and philosophy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9780255366687
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry.