Advertising in a Free Society (e-bog) af Snowdon, Christopher
Snowdon, Christopher (forfatter)

Advertising in a Free Society e-bog

35,84 DKK (inkl. moms 44,80 DKK)
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. W...
E-bog 35,84 DKK
Forfattere Snowdon, Christopher (forfatter)
Udgivet 16 september 2014
Længde 206 sider
Genrer Economic theory and philosophy
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780255366687
This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry.