Economics of Platforms (e-bog) af Peitz, Martin
Peitz, Martin (forfatter)

Economics of Platforms e-bog

260,50 DKK (inkl. moms 325,62 DKK)
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network...
E-bog 260,50 DKK
Forfattere Peitz, Martin (forfatter)
Udgivet 10 november 2021
Genrer Economics of industrial organization
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781108640916
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.