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Chasm Companion (e-bog) af Wiefels, Paul
Wiefels, Paul (forfatter)

Chasm Companion e-bog

132,28 DKK (inkl. moms 165,35 DKK)
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech ma...
E-bog 132,28 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Wiefels, Paul (forfatter)
Forlag HarperCollins e-books
Udgivet 13 oktober 2009
Længde 352 sider
Genrer KCJ
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780061844553

Beskrivelse

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.