Dansk
Behavioral Economics of Brand Choice e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
27 juni 2007
Genrer
Behavioural economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230596733
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.