Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (e-bog) af -

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices e-bog

3652,37 DKK (inkl. moms 4565,46 DKK)
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Bus...
E-bog 3652,37 DKK
Forfattere Mohammad Fateh Ali Khan (redaktør)
Udgivet 31 marts 2014
Genrer Behavioural economics
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781466658820
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.