Managing Creativity in Organizations e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership a...
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
20 september 2005
Genrer
Behavioural economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230505575
Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies, all of whom have demonstrated a significant ability to exploit their organizational creativity.