No-Fail Retail e-bog
84,99 DKK
(inkl. moms 106,24 DKK)
This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ...
E-bog
84,99 DKK
Forlag
iUniverse
Udgivet
24 november 2015
Længde
214 sider
Genrer
Behavioural economics
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781491756355
This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.Learn how to: pick the best location to locate a store; make your exterior design inviting; set up an ideal atmosphere for purchasing; understand about gondola arrangement and planograms; analyze your customers conduct different types of promotions.