Sport Business in the Global Marketplace e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
3 oktober 2002
Genrer
International economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230598898
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.