Beyond Hofstede e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
16 juli 2009
Genrer
Development economics and emerging economies
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230240834
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.