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Beyond Hofstede (e-bog) af -
Nakata, Cheryl (redaktør)

Beyond Hofstede e-bog

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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Forfattere Nakata, Cheryl (redaktør)
Forlag Palgrave Macmillan
Udgivet 2009-07-16
Genrer Development economics and emerging economies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230240834

Beskrivelse

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.