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  3. Business History of the Swatch Group
Business History of the Swatch Group (e-bog) af Donze, P.
Donze, P. (forfatter)

Business History of the Swatch Group e-bog

1021,49 DKK (inkl. moms 1276,86 DKK)
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
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Forfattere Donze, P. (forfatter)
Forlag Palgrave Macmillan
Udgivet 8 april 2014
Genrer Development economics and emerging economies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137389084

Beskrivelse

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.