Eco-Innovations in Emerging Markets e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this a...
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
26 maj 2016
Genrer
Development economics and emerging economies
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137587428
Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.