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Fundamentals of Business-to-Business Marketing e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing...
E-bog
436,85 DKK
Forlag
Springer
Udgivet
2 marts 2015
Genrer
Development economics and emerging economies
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783319124636
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.