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Humanistic Marketing (e-bog) af -
Pirson, M. (redaktør)

Humanistic Marketing e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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Forfattere Pirson, M. (redaktør)
Forlag Palgrave Macmillan
Udgivet 19 november 2013
Genrer Development economics and emerging economies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137353290

Beskrivelse

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.